Understanding the Law of Jante in Business Ever found yourself in a business where shining too bright as an individual seemed like a problem? It’s likely you’ve brushed up against a concept called the Law of Jante. This idea, originating from Scandinavian...
How the Customer’s Brain Processes and Saves Information What if you could read the minds of your customers? What if, like a hypnotist, you could reach inside their minds and control their decisions? Knowing what is going on inside the minds of customers is like...
Please click on the download button to get a pdf copy of the business structure diagram Download Business Structure The structure of a business is like a Lego tower made from several interconnected pieces. Each piece has one specific function and relationship to other...
The most significant difference between a successful and a mediocre business is the leadership. What differentiates a great leader from the rest is their thought process. There are two different types of thought processes: The first is entirely based on cold hard data...
To fix your business’s problems, start from here… The first step in helping any business is to know the business. Even more important than learning about the business, the business owner or manager needs to know the hidden aspect of his or her business. We...
Working as a beauty professional can be rewarding and highly satisfying if you love what you do and you know how to do it. By beauty professional, I mean a trained technician who is an expert in the technical aspects of beauty therapy–like an esthetician, nail tech,...
Images make websites and social media posts more attractive, as well as easier for viewers to read and understand. Images are essential, and you should not underestimate the value of their presence on your social media or website. Images not only bring life and visual...
We all dream of having a successful and enjoyable business, fully booked with a steady stream of happy clients. I’m sure you’ve heard plenty of advice on how to market your business, but something is always missing in most marketing messages, and that is the concept...
Almost every beauty professional’s dream is to start his or her own business. Locate a spacious, high-quality room or building for the business, hire qualified workers, and money will start pouring in. Many beauty professionals have started their own salon businesses...
Competition in the beauty service business is fierce. The market for beauty salons is over-saturated. To be successful in this tough market, you have to be creative and use subtle human psychology to win more clients. Conditioning your clients is one of the best, yet...
