Ali Goudarzi

Most med spas don’t struggle because of marketing, ads, or lack of new machines. They struggle because of what happens behind the scenes—how clinical professionals make business decisions under pressure, how fear and stress shape pricing and staffing, and how the clinic quietly becomes an extension of the owner’s habits and reactions. I work in that invisible layer of the business—the part most advisors never address—because without fixing it, no tactic creates lasting growth.

I began my career as a medical doctor with a deep focus on beauty and aesthetics long before medical spas, lasers, and injectables became a defined industry. I witnessed the evolution of beauty medicine from a purely clinical practice into a complex business environment that combines medicine, aesthetics, retail, staffing, and leadership. Over time, I intentionally shifted my focus from the technical side of the industry to the business side, because I repeatedly saw highly skilled providers struggle—not due to lack of expertise, but due to weak business structure and decision-making.

I later taught business and management in a beauty college, working closely with professionals entering the aesthetics and wellness industry. That experience made one reality very clear: most problems in med spas are not caused by marketing, competition, or equipment. They are caused by poor consultation structure, emotional pricing decisions, inconsistent retention systems, misaligned teams, and owners who are forced to operate as providers instead of business leaders.

Today, I work with med spa and aesthetic clinic owners on the operational and decision-making side of the business. My role is not to sell marketing tactics or quick fixes. It is to diagnose why a clinic feels heavy, why growth stalls, why profit leaks, and why effort doesn’t translate into stability. When the internal structure is corrected—systems, leadership behavior, and decision discipline—the business stops reacting and starts moving.

My work sits at the intersection of medicine, beauty, business systems, and human behavior. I help med spa owners turn chaos into structure and pressure into clarity by fixing the business behind the treatments.