Conditioning your clients

Conditioning your clients

Competition in the beauty service business is fierce. The market for beauty salons is over-saturated. To be successful in this tough market, you have to be creative and use subtle human psychology to win more clients. Conditioning your clients is one of the best, yet...
Uniforms The Powerful Impression You Can Make

Uniforms The Powerful Impression You Can Make

The dress wear, or uniform, of a beauty salon is part of its branding and also contributes to the personality and professionally of the salon. Your uniform gives the first impression of who you are, what you do, and how you do it. A uniform is one of the best...
To Improve Your Business First Improve Yourself

To Improve Your Business First Improve Yourself

When a business is in trouble, the source is usually backed to the owner or manager of the business. If a business is not growing as expected, or has problems with employees, competition, or financial loss, we should look no further than the owner or manager. Beliefs...
The Magic of the Front Desk Employee

The Magic of the Front Desk Employee

The front desk employee in any business, even beauty businesses, can make or break its success. It’s the first tier of the contract with clients, or potential clients. The way this employee talks to or deals with clients can either bring back clients or repel them...
Male Clients in the Beauty Service Industry

Male Clients in the Beauty Service Industry

A growing number of male clients seeking beauty services are bringing money and business to the whole of the beauty industry. The beauty industry is a female-dominant and women-oriented business, and most men feel like foreigners when they step into a salon. If you...